Make the account work harder.
Search, Shopping, Performance Max, and YouTube. Account structure, bids, budgets, and search-term analysis connected to revenue and new-customer growth.
PAID SEARCH. PERFORMANCE MARKETING.
Turn search
into growth.
I’m Bjorn. I run Google Ads programs at scale—and build the AI workflows that help them work smarter.
A decade in digital marketing. Deep roots in paid search. Hands-on ownership from the first query to the business result.
Based in Tennessee. Working remotely across the U.S.
THE PERSON BEHIND THE PERFORMANCE01 / BDH
Bjorn David Hansen Performance first.AI is how I extend the craft.
STRATEGY + EXECUTION + SYSTEMS
10 yearsin paid acquisition
Seven-figuremonthly paid media budgets
Enterprise scalehundreds of thousands of SKUs
Business outcomesrevenue · efficiency · new customers
01 / THE CRAFT
The whole account.
The bigger picture.
Good paid search connects the details inside the platform with the economics outside it. I work across both.
Find the friction. Test the fix.
Feed quality, product segmentation, ad creative, landing pages, and conversion tracking. A clear hypothesis, a deliberate test, and a decision you can explain.
Give good judgment better tools.
Forecasting, promotion workflows, and large-scale analysis built around the actual work. AI accelerates the process; business rules and human review govern the output.
02 / SELECTED WORK
Built around
the business.
The day-to-day discipline behind a paid-search program, and the tools that make it more effective.
PAID SEARCH / ECOMMERCE
Growth that holds
up beyond the dashboard.
I own Google Ads and Microsoft Advertising for a nine-figure ecommerce business. The work spans the full program: account architecture, Shopping feeds, budget allocation, bidding, promotion planning, and measurement.
That program has supported strong year-over-year growth alongside improving marketing efficiency. My operating view connects revenue, acquisition cost, and new customers with the decisions inside the account.
Talk through the experiencePPROMORAIL / PUBLIC DEMO
THE PROMOTION WORKFLOW
A better route
from brief to launch.
- 01Extract the offer facts
- 02Draft within brand guidelines
- 03Validate & preview
- 04Human review
Fictional advertiser. Fully synthetic data.
AI IN PRACTICE / PROMOTION OPERATIONS
Less repetitive work.
More room for judgment.
Promotions demand fast execution across a large catalog. I built a workflow that brings the brief, historical context, ad copy, validation, and review into one place.
PromoRail is the public demo of that approach. AI assists with the draft. Explicit rules check it. A person approves what ships.
03 / THE AI ADVANTAGE
A marketer who
also builds.
I use Python, APIs, Claude, and Codex to improve the work I already know deeply. Each tool starts with a real operational problem.
Budget pacing & forecasting
Hourly forecasts and early warnings make it easier to spot drift and act while there is still time to influence the day.
Catalog & feed quality
Repeatable checks across product attributes, pricing, availability, and landing pages help surface issues before they undermine campaigns.
Campaign operations at scale
Reusable analysis and campaign workflows reduce spreadsheet work, with previews and small pilots before broader changes.
The common thread: automate the repeatable work, make the checks explicit, and keep a person responsible for the decision.
04 / EXPERIENCE
Deep in search.
Broad in marketing.
In-house ownership and agency experience, with a foundation in SEO, paid social, and lifecycle marketing.
Email for my resumeNOV 2024 — PRESENT
A nine-figure ecommerce business
Senior Paid Search Manager
Own search-led acquisition across a large product catalog: strategy, execution, budget allocation, forecasting, and measurement. Partner with Finance and Analytics on the business outcomes behind the account.
FEB 2021 — OCT 2024
Stella Rising
Senior SEM Manager → Associate Director of SEM
Promoted in March 2023. Led paid-search strategy and hands-on execution across ecommerce and lead-generation clients, with client communication, testing roadmaps, and GTM / GA4 measurement implementation.
JUL 2020 — FEB 2021
Creative Propulsion Labs
Senior Digital Marketing Manager
Directed creative testing across copy, design, and development. Relaunched Google Ads and connected paid acquisition with email and lifecycle marketing.
MAY 2019 — JUN 2020
AvaFintech · formerly CreamWise
Director of Digital Marketing & Frontend Development
Combined Google Ads and Meta acquisition with cross-functional delivery across five international markets.
Earlier experience
HRMP Payments · PPC Manager (Contract)
February–April 2019. Google Ads restructuring and optimization.
Audiology Management Group · PPC Manager
July 2018–February 2019. Paid acquisition, landing-page testing, and lead generation.
Grupo Ventura · SEO Manager
January 2016–July 2018. Organic growth and content strategy.
Education
Bachelor of Business Administration, Marketing
Florida International University
05 / THE PERSON
Curious by nature.
Practical by habit.
I’m based in Tennessee, where life outside the laptop means family time, hiking, reading, and the occasional side project that turns into something useful.
I like understanding how things work—and making them work better. That instinct shows up in a search account, a measurement problem, or a tool that saves the team another afternoon in spreadsheets.
Find me on LinkedInFIELD NOTES
For the curious.
A closer look at how I turn AI experiments into useful tools.
Open a deck to browse. No email required.
DECK / 12 SLIDESEngineering AI ReliabilityHow exploratory AI work becomes repeatable, reviewed marketing operations.
1 / 12
Slide 1 of 12
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DECK / 13 SLIDESThe Build StaircaseFrom a useful prompt to a tool the whole team can use.
1 / 13
Slide 1 of 13
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DECK / 10 SLIDESScout & WorkhorseMy approach to exploring with AI and making proven workflows repeatable.
1 / 10
Slide 1 of 10
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LET’S TALK ABOUT WHAT’S NEXT
Your next stage of growth.
My kind of challenge.
I’m interested in U.S.-remote paid-search and performance-marketing roles, especially on an in-house team. If you need someone who can own the account and improve how the work gets done, let’s talk.